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Website designs made for the phone first.

Sample sites for Florida small businesses, each one a working page you can try. Most visitors arrive on a phone, so every design starts there, with the call button, the contact form, and the answers people look for within thumb's reach.

The businesses are made up. Bracketed text such as [YOUR PHONE] marks where a real business's details would go.

Local business websites

Home services, real estate, dining, tours, and charters, each built around the questions that kind of business gets asked most.

  • Phone view of the Heron & Palm Air Co. home page: a navy hero reading Get your cool back, with call and estimate buttons over a striped sunset.

    HVAC company

    Heron & Palm Air Co.

    AC repair and installation for Florida's heat, humidity, and salt air. A call button sits up top, and a hurricane checklist for the system is free to use before the next storm.

  • Phone view of the Deep End Pool Co. home page: pool tile with 3 FT and 8 FT depth markers, a quote button, and a floating ring.

    Pool service

    Deep End Pool Co.

    Weekly pool maintenance and repair, styled like the pool itself, with depth markers for section labels. It lists the target range for every water reading and explains what common symptoms mean.

  • Phone view of the Muhly & Marl home page: Landscapes built for Florida, with a Start a project button over palms and a setting sun.

    Landscape design

    Muhly & Marl

    Landscape design and installation for sun, salt, and storm season. Visitors pick North, Central, or South Florida to see the native plants that thrive there, then plan around the wet and dry seasons.

  • Phone view of the Mangrove & Mutt home page: Sunshine State Grooming and Boarding on a sunburst, a Book a visit button, and a cartoon dog.

    Pet grooming and boarding

    Mangrove & Mutt

    Grooming, boarding, and daycare for pets that live in heat, sand, and salt water, with hurricane-season and snowbird stays, a pricing section, and a Book a visit button in the header.

  • Phone view of the Heron & Key home page: a line drawing of a stilt house by the water above the headline Know the real cost of a Florida home.

    Real estate brokerage

    Heron & Key

    A brokerage that leads with what a Florida listing leaves out: flood zone, roof age, insurance quotes, seawalls, condo reserves, and taxes. Then come the regions, the listings, and the agent.

  • Phone view of the Verderame home page: Benvenuti a tavola in a serif over dark green, with reservation and menu buttons.

    Italian restaurant

    Verderame

    A Milanese osteria in deep copper green, with the full menu in courses, the hours the kitchen is open, directions to the green door, and a reservation button in the header.

  • Phone view of the Low Tide Shelling Tours home page: Let's go shelling in script over a pink sunrise, with shells on the sand below.

    Shelling tours

    Low Tide Shelling Tours

    Guided shelling tours on the Gulf Coast, timed to the tides. It covers three kinds of trips, a guide to the shells guests find, the best months and moons to go, and what to bring.

  • Phone view of the Slack Tide Charters home page: FISH FLORIDA in heavy type on orange, with a tarpon leaping beside the boat.

    Fishing charter

    Slack Tide Charters

    Inshore and backcountry fishing trips, with a month-by-month chart of what's biting, what's included on the boat, and a section that introduces the captain.

Just for fun

Three parody sites where the joke is the brief. Each has a working toy in it, from a postcard night scene to a microwave that needs clearing.

  • Phone view of the Hex & Humidity home page: a postcard of a witch on a broom crossing a striped moon over the Gulf.

    Parody: a Florida coven

    Hex & Humidity

    Southwest Florida's most reasonably priced coven, on a vintage postcard with an animated night scene, a weekly hex forecast, and a chat-style contact form.

  • Phone view of the Stop/Clear Associates home page: the headline Someone left 0:07 on it above a microwave with a glowing display.

    Parody: microwave time removal

    Stop/Clear Associates

    A firm that clears the 0:07 someone left on the microwave. The hero is a working microwave with a seven-segment display, and the careers section times your button press.

  • Phone view of the Cart Wranglers Guild home page: ROUND 'EM UP stenciled on asphalt, with stray carts parked around the stall lines.

    Parody: a shopping cart union

    Cart Wranglers Guild

    The trade guild for shopping cart wranglers, laid out like a parking lot. Tap the stray carts to send them to the corral, then size up a cart train with the calculator.

Want a site like these for your business?

Tell me what you do and what customers ask before they call. I'll suggest a direction that fits, then build it with your real details, photos, and contact form.

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